Services
Brand Positioning
Services.|
// A better understanding of where your brand sits on consumer’s minds vs. the competition.
// Strategic recommendations about ways to differentiate yourself from the crowd.
//Our clients typically come to us when they are looking to develop their brand positioning to ask:
✨Who are our top competing brands and what are they doing on social media?
✨What sets us apart from other brands in our category?
✨What branded content appeals to consumers in your category, and what values should your brand offer?
Developing an effective brand identity is very, very difficult
Otherwise, we’d all be Apple…
Confidently identify the best ways to communicate ideas through branded content.
Social Media analytics provides a powerful way for brands to better understand their positioning vs. competitors.
By identifying what type of content does better or worse, we can identify the values and brand equities that followers love most about a brand or category.
We use social media (especially Instagram) as a source and listening tool to see where the market stands and what concepts ring the most true
Thousands of posts from influencers & branded Instagram accounts are curated and analysed to identify exactly what makes consumers tick...
Computer vision and NLP techniques is used to break down content into design and language elements, surfacing insights around what consumers engage with most and why.*
*Project insights are applicable to product design & all marketing channels
You receive data-led insights that fuel your team’s creativity
Personalised reports and workshops that gives your team a platform to discuss market trends, analyse content performance and perform at a higher level.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.