The visual layer of brand data.
Structured visual datasets and category analysis, built on a published framework: Colour, Lighting, Composition and Symbols.
Category conventions, made visible.
We map how a category actually looks, its recurring colours, materials, compositions and symbols, so that visual decisions rest on evidence rather than instinct.
Where art meets science.
Source visual evidence.
Find and structure the images that make an argument, at scale hand-collection can’t reach.
Identify category conventions.
We build brand databases by category and market, so the visual codes for macro- and micro-trends can be seen rather than guessed at.
Understand performance.
measure the visual properties of an asset: colour, lighting, composition, symbols- against how it actually performs.
Make Strategy.
Data-backed creative recommendations your team and agencies can act on.
Built for researchers.
Commercial semioticians, qualitative agencies and brand teams who need visual evidence and don’t have a data function behind them.
Every image, broken into its parts
Colour, lighting, composition and symbols, extracted as structured data. That’s what turns a folder of images into something you can analyse, compare and cite.
